SELECTED WORK / 08 — 2024 / BABY & MATERNITY
Annabella.
Presenting the Annabella breast pump through strategic product visualization, feature-led storytelling, and a cohesive e-commerce experience.
BRAND
Annabella
CATEGORY
Baby & Maternity
DELIVERABLES
Listing Images · A+ Content · Brand Story · Storefront
ROLE
Creative & Design
THE PROJECT
From plain product photos to visuals that sell.
Annabella's existing listing relied on straightforward product photography. The goal was to transform those visuals into a more informative and engaging shopping experience.
Through feature-focused graphics, clear product explanations, and lifestyle imagery, the new listing was designed to help customers better understand the breast pump and its benefits before making a purchase.
MORE THAN PRODUCT PHOTOS. DESIGN WITH PURPOSE.
AMAZON LISTING IMAGES
The complete listing.
A coordinated set of visuals working together to communicate product features, functionality, and everyday benefits.
Product Overview
Introducing the Annabella breast pump through a clean, product-focused composition.
Baby-Tongue Simulation
Explaining the product’s baby-tongue-inspired stimulation feature through a focused visual.
Milk Expression
Illustrating the pump's three-stage tongue-inspired motion and how it simulates a baby's natural feeding action.
Product Features
Showcasing the pump's reported 50% increase in average milk expression for a more efficient pumping experience.
Remote Control
Showing the remote interface and making its controls easier to understand.
What’s in the Box
Presenting the included pump components and accessories in one organized overview.
AMAZON BRAND STORY
The story behind Annabella.
A closer look at Annabella’s story, its beginnings, and the experience behind the brand.
AMAZON A+ CONTENT
Beyond the listing.
MY CONTRIBUTION
From concept to execution.
I handled the creative direction, visual strategy, graphic design, product visualization, composition, and final production of the listing images.
AI tools assisted with copywriting, while the visual direction, design decisions, and final creative execution were my own.
DELIVERABLES
Listing Images · A+ Content · Brand Story · Storefront
HAVE A PROJECT IN MIND?