SELECTED WORK / 03 — 2025 / KIDS & FAMILY
HiFold.
Reimagining the shopping experience for a compact, adjustable toddler booster seat through strategic product visualization and e-commerce design.
BRAND
MiFold
CATEGORY
Kids & Family
DELIVERABLES
Listing Images · A+ Content · Brand Story · Storefront
ROLE
Creative & Design
THE PROJECT
Turning product complexity into visual clarity.
HiFold is a highly adjustable booster seat with multiple configurations, dimensions, and features to communicate. The challenge was making all that information easy for shoppers to understand without overwhelming them.
The redesign focused on creating a cohesive visual system that brings together product details, functional explanations, and lifestyle imagery making the product's versatility easier to appreciate at a glance.
COMPLEX FEATURES. CLEAR COMMUNICATION.
AMAZON LISTING IMAGES
The complete listing.
Six individual visuals working together to communicate product features, functionality, and everyday benefits.
Product Overview
Introducing the HiFold toddler booster seat through a clean, product-focused composition.
Product Dimensions
Making product measurements, sizing and configurations easy to understand.
243 Adjustable Settings
Visualizing the product's multiple adjustment options and functionality.
Folding Design
Communicating portability and convenience through lifestyle-led product storytelling.
Safety
Highlighting the product's safety-related messaging and design features.
Everyday Use
Showing the product in context through an engaging lifestyle composition.
AMAZON BRAND STORY
The story behind HiFold.
A closer look at the brand, its compact design philosophy, and the flexibility built into every HiFold booster.
AMAZON A+ CONTENT
Beyond the listing.
MY CONTRIBUTION
From concept to execution.
I handled the creative direction, visual strategy, graphic design, product visualization, composition, and final production of the listing images.
AI tools assisted with copywriting, while the visual direction, design decisions, and final creative execution were my own.
DELIVERABLES
Listing Images · A+ Content · Brand Story · Storefront
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